Radius, a San Francisco, CA-based business-to-business marketing intelligence company, raised $54.7m in Series C funding.
Backers included BlueRun Ventures, Formation 8 Partners, Peter Thiel’s Founders Fund, Glynn Capital Management, Slow Ventures, Western Technology Investments, Yuan Capital, former Morgan Stanley Chairman John Mack, former Microsoft Corporate Vice President Charles Songhurst, and entrepreneur Jared Leto.
The company intends to use the funds to expand its engineering, data science and marketing teams.
Led by Darian Shirazi, CEO and co-founder, Radius provides a cloud-based real-time marketing intelligence platform that allows marketers to understand their customers and grow their businesses by accessing to insights and data and making better decisions consequently. Customers can connect their CRM to the Radius Index, a proprietary machine-generated data set of 20+ million US businesses, to reveal real-time analytics on their customers, identify their best prospects, run laser-targeted campaigns, and measure marketing performance.
FinSMEs
23/08/2014