Appsee, a Tel Aviv, Israel-based mobile analytics platform, closed $2m in funding.
Backers included existing investors Giza VC, Moshe Lichtman and new investor Flint Capital.
The company intends to use the funds to expand R&D effort, roll-out additional features on its iOS analytics platform and introduce an Android version of the technology.
Led by Zahi Boussiba, Co-Founder and CEO, Appsee provides mobile app developers with a mobile analytics platform to measure and improve the user experience across both native iOS and Android apps accessing to insights into how users interact with the apps.
The platform combines several technologies, including user recordings that capture every user screen, tap, swipe and action; touch recording that tracks all touch gestures in each of the app’s screens and aggregates them into touch heatmaps; conversion funnels that can be configured for relevant processes in the app; and crash recordings that both detect and record crash sessions automatically as well as provide crash logs.
Clients include British Gas, MySupermarket, Hudl and 365Scores, among others.
FinSMEs
06/10/2014