Cardlytics, an Atlanta, GA-based advertising & technology company, raised $70m in funding.
The round was led by Discovery Capital. In conjunction with the funding, Discovery Capital will appoint a representative to the Cardlytics board of directors. In addition, Tony Weisman, CEO of DigitasLBi, North America joined its Board of Directors.
The company, which has raised just over $170m to date, intends to use the funds to continue to expand its tech capabilities to make all marketing more relevant and measurable.
Led by Scott Grimes, CEO, Cardlytics targets ads to millions of individual consumers based on their recent purchase behavior. Through partnerships with nearly 400 banks, including Bank of America, PNC Bank, Lloyds Banking Group, the company has insight into consumer spending across all stores and categories for 70% of US households. This insight reveals a whole-wallet perspective that tells advertisers where their customers shop outside of their stores.
Cardlytics also has offices in London, New York and San Francisco.
FinSMEs
29/1’0/2014