Fiksu, a Boston, Mass.-based data-driven mobile ad tech company, secured $10m in mezzanine debt funding.
Silicon Valley Bank provided the funds.
The company plans to use the proceeds to continue to support further global expansion and ongoing development for its Programmatic Mobile Demand Platform.
Led by President, CEO and Founder Micah Adler, Fiksu provides mobile marketing products. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to manage mobile advertising operations including tracking, optimization, media buying and integration.
Customers include leading brands such as Coca-Cola, Disney, The New York Times, Dunkin’ Donuts, Groupon and Topps.
Venture-backed by Qualcomm Ventures and Charles River Ventures, Fiksu also has offices in San Francisco, New York City, Chicago and Los Angeles and London, Finland, Singapore, South Korea and Japan.
Customers include leading brands such as Coca-Cola, Disney, The New York Times, Dunkin’ Donuts, Groupon and Topps.
Venture-backed by Qualcomm Ventures and Charles River Ventures, Fiksu also has offices in San Francisco, New York City, Chicago and Los Angeles and London, Finland, Singapore, South Korea and Japan.
FinSMEs
21/10/2014