According to a filing with the S.E.C. (read here), TriggerMail, Inc., a NYC-based behavioral email marketing platform for small-to-medium sized ecommerce companies, raised $6m in funding.
Led by Mahmoud Arram, CTO, and Fayez Mohamood, CEO, the company provides a solution that allows marketing managers at e-commerce companies to send personalized triggered emails based on customer behavior to improve customer engagement.
TriggerMail directly integrates with e-commerce websites and automatically sends customers personalized and relevant email messages based on key signals, such as search terms, product browsing, and cart activities. It also provides real-time analytics and allows marketing managers to edit email templates.
TriggerMail was part of Spring 2013 TechStars New York City class.
FinSMEs
01/10/2014