Blueshift Labs, a San Francisco, CA-based provider of a big data-powered marketing platform, raised a $2.6m seed round of funding.
The round was led by New Enterprise Associates (NEA) and Nexus Venture Partners with participation from Tim Kopp (former CMO of ExactTarget), Neil Tolaney (Personalization Mall.com and former investor at Technology Crossover Ventures), and Anand Rajaraman and Venky Harinarayan (founders of Kosmix, @WalmartLabs, Junglee and Milliways Ventures).
Led by Vijay Chittoor, co-founder & CEO, Blueshift provides a SaaS-based Predictive Marketing Automation software that enables ecommerce marketers to increase activation and retention rates by creating behaviorally targeted campaigns across multiple channels including email, Display RTB and mobile push notifications.
FinSMEs
04/11/2014