ZergNet, a New York-based technology company focused on helping publishers monetize, analyze, and grow their audience, closed a $3.2m Series A funding.
Backers included Greycroft Partners, Bertelsmann Digital Media Investments (BDMI), Lerer Hippeau Ventures, and Mark Cuban.
The company intends to use the funds to continue to build out its team and further grow distribution.
Founded by Reggie Renner and Mike Langin in 2012, ZergNet provides a content recommendation technology that uses a combination of data science and human editors to determine what makes content engaging, this enabling publishers to capitalize on this information with a range of tools that help grow their audiences.
The technology currently powers over 10,000 article recommendations a second for publishers, with insight into headlines, image sizing, content placement, and A/B testing.
FinSMEs
06/11/2014