Viewbix, a Tel Aviv, Israel-based video engagement platform, closed $3m in funding.
Backers included 2M Companies, Canaan Partners and Longfellow Venture Partners.
The company intends to use the funds to accelerate the adoption of its interactive video platform and continue to develop its measurement and analytic suite.
Led by Jonathan Stefansky, CEO and Co-Founder, Viewbix is a video engagement platform used by marketers to add rich branding and interactive elements – from call-to-action buttons to email captures – to digital videos. It is currently used by thousands of clients around the globe, including Paramount Pictures, Cuisinart, Green Smoke, Wix and B&H as well as ad networks and agencies.
The company, which has secured $6m in funding since its founding in 2011, plans to open a sales office in New York City in the future.
FinSMEs
05/12/2014