Admedo, a UK-based business that enables advertisers and agencies to manage their programmatic advertising in-house, acquired Dispop, a New York-based online display advertising and retargeting specialist.
The amount of the deal was not disclosed.
With the acquisition, Admedo aims to further increase its presence in the US market and adds additional features and functionality to its programmatic advertising technology platform. Led by Ayal Ebert, CEO, Guy Falkovitch, COO, and Moshe Bender, CTO, Dispop is a self-serve display and retargeting platform which allows businesses to manage campaigns on Facebook and the web. It had raised $600k in seed funding in 2013 (read here).
Led by Nick Moutter, CEO and Founder, Admedo is backed by Sussex Place Ventures, Playfair Capital, Encore Capital and Kima Ventures.
FinSMEs
19/01/2015