AppsFlyer, a San Francisco, CA-basedĀ mobile advertising measurement platform, raised $20m in Series B funding.
The round was led by Fidelity Growth Partners Europe (FGPE), with participation from existing investors Magma Venture Partners and Pitango Venture Capital. As part of the financing round, FGPE’s Gaurav Tuli will join AppsFlyer’s board of directors.
The company, which has raised $28m to date, intends to use the funds to accelerate development of its product offerings, and expand its international growth by opening new offices throughout the world to complement existing offices in San Francisco, Tel Aviv and Beijing.
Led by Oren Kaniel, CEO and co-founder, AppsFlyer has developed NativeTrackā¢ technology that provides app marketers, brands and agencies with independent measurement of campaigns across more than 800 mobile ad networks and media sources.
The company, an official Mobile Measurement Partner of Facebook, Twitter and Google, also provides direct integration to many of the leading third-party analytics, automation and delivery providers, including Mixpanel, Swrve, Game Analytics, deltaDNA and many others. In December, AppsFlyer launched OneLink, a smart deeplinking solution to help marketers simplify app marketing across all platforms and mediums, including email, web, search, mobile and all other paid media sources.
More than 4,000 advertisers currently use the software to measure and analyze over $1 billion in annual mobile ad spend while its software development kit (SDK) has been installed over 4 billion times and can be found in 9 out of every 10 smartphone devices.
Clients include Baidu, Foursquare, Hipmunk, Mail.Ru and YPlan.
FinSMEs
20/01/2015
FinSMEs
20/01/2015