Livefyre, a San Francisco, New York, London and Sydney-based real-time content marketing and engagement platform, raised $47m in funding.
The deal included $15m in Series C2 and $32M in Series D round.
Backers included Adobe, Cue Ball, Greycroft Partners, Hillsven Capital, Salesforce Ventures and U.S. Venture Partners.
The company intends to use the funds to invest in strategic growth areas such as research and development, sales and marketing expansion and growth in international markets.
Founded in 2009 by CEO Jordan Kretchmer, Livefyre allows companies to engage consumers through a combination of real-time content, conversation and social curation.
Its platform enables marketers to discover, manage and publish user-generated content created about their brand to their own properties, whether it is generated on their website, mobile apps or on social networks, to increase traffic, engagement and revenue.
Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group.
The company acquired social storytelling platform Storify in September 2013 (read here) and social application provider Realtidbits in November 2013 (read here).
FinSMEs
19/02/2015