Adex, a Berlin, Germany-based provider of data management solutions, raised €2.8m Series A financing.
Backers included Capnamic Ventures and Iris Capital.
ADEX plans to use the capital to extend its Cross Device DMP (Data Management Platform) and expand it on an international scale (the UK, France, and Spain).
Led by Dino Bongartz, CEO and founder, ADEX provides advertisers, publishers and agencies with information on their target groups along with many application options of the various data sourced. In addition to core functions for storage and use of data in conformity with data protection regulations, its DMP offers other features such as cross device targeting, tag management and real-time enrichment of CMS systems with demographic characteristics.
FinSMEs
31/03/2015