Localytics, a Boston, MA-based platform for app marketing and analytics, raised $35m in Series D funding.
The round was led by new investor Sapphire Ventures with participation from existing investors Foundation Capital and Polaris Partners. In conjunction with the funding, Doug Higgins, Managing Director at Sapphire Ventures, joined Localytics’ board of directors.
The company, which has raised $60m to date, intends to use the funds to strengthen its predictive intelligence capabilities.
Led by Raj Aggarwal, CEO, Localytics provides a solution that integrates app marketing tools like push, in-app and email marketing with an analytics platform to enable businesses to leverage real-time user data to run automated, personalized marketing campaigns and improve user engagement and retention.
The platform also partners with Facebook and Twitter to connect acquisition spend to a user’s lifetime value.
Localytics now supports 32,000 apps across 2.3 billion devices for customers including HBO Now, Nordstrom, and MyFitnessPal.
Along with the funding, the company is opening up a private beta for the first use case of predictive app marketing to allow customers to leverage user data to predict and proactively engage customers at all stages of the customer journey.
FinSMEs
24/03/2015