Placester, a Boston, MA-based marketing platform for consumers, brokers and agents to improve the home buying process, closed a $15m financing round.
The round was led by new investor New Enterprise Associates (NEA), with previous investor Romulus Capital. In conjunction with the funding, Ravi Viswanathan, general partner at NEA, and Chetan Puttagunta, partner at NEA, will join Placester’s board of directors.
The company, which has raised $22m to date, intends to use the funds to grow the headcount from 50 to 100 employees in the next year.
Led by Matt Barba and Frederick Townes, Placester provides a marketing platform for real estate professionals featuring property listing integration (through MLS), lead management, Facebook advertising and Google AdWords.
It currently serves over 100,000 real estate professionals.
FinSMEs