Reformation, a New York-based environment-friendly fashion brand, raised $12m in funding.
The round was led by Stripes Group and 14W, with participation from Andrew Rosen (Theory CEO), Miroslava Duma (founder of Buro24/7) and model Karlie Kloss.
The company intends to use the funds to build more stores in the U.S., expand its manufacturing capabilities and improve the technology platform.
Created in 2009 by Yael Aflalo, Reformation designs and manufactures limited-edition collections in a sustainable sewing factory located in downtown Los Angeles. The company has a particular focus on environment at every level which is expressed, for example, by recycled hangers in stores and recycled packaging for every order shipped.
FinSMEs
07/04/2015