Barry’s Bootcamp, a fitness brand with studios across the United States and abroad, received a strategic investment from North Castle Partners.
The amount of the deal was not disclosed.
The investment will accelerate the growth and expansion of the brand, expanding into new markets as well as developing additional locations in existing markets.
Co-founded by John Mumford, out-going CEO, Rachel Mumford, President, Barry Jay and new CEO Joey Gonzalez, who will oversee all management decisions and company operations, Barry’s Bootcamp has delivered workouts combining 30 minutes of interval-based cardiovascular routines on treadmills with 30 minutes of strength training using free weights, resistance bands and medicine balls.
Since the brand’s Southern California founding they have expanded into New York City, the Hamptons, Boston, San Francisco, Miami Beach, Nashville, Bergen, Oslo, and London.
The company will also open two new studios in late 2015 in Hollywood, CA and on Manhattan’s Upper East Side.
FinSMEs
29/07/2015