Redwood Shores Calif.-based computer hardware company Oracle (NYSE: ORCL) is to acquire Maxymiser, a NYC-based provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app.
The amount of the deal, which is expected to close in 2015, was not disclosed.
Led by Tim Brown, Chief Executive Officer, Maxymiser currently optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.
The acquisition will allow Oracle Marketing Cloud to strengthen its solution to manage marketing programs across all digital channels and across the customer lifecycle with a solution for optimizing web and mobile customer experiences.
FinSMEs
24/08/2015
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