The round was led by new investor Partech Ventures, with participation from existing investors Highland Europe and Nauta Capital.
The company intends to use the funds to accelerate development of its core technologies and products and invest in strategic partnerships.
Led by CEO Giles Palmer, CTO David Jones and Head of Product Amy Collins, Brandwatch provides social intelligence solutions. The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with tools to analyze them, allowing brands and agencies to make data-driven business decisions. Brandwatch Vizia is a display platform used by enterprises to inform real-time business decision-making in every department.
In 2015, the company launched Brandwatch Signals, which provides automated intelligence alerts notifying users in real time of significant or unexpected changes in their social data.
Brandwatch, which serves 1,200 customers including Samsung, Cisco Systems, and Sony Music, has offices in Brighton, UK, NYC and San Francisco, in USA and Stuttgart and Berlin, Germany.
FinSMEs
29/10/2015