Jifiti, a Columbus, OH- and Tel Aviv, Israel-based provider of digital gifting solutions, raised $3.3m in funding.
Backers included existing investors the Schottenstein Store Corporation, Jesselson Investments, the Simon Property Group and Stephen Milstein, founder of Burlington Coat Factory (acquired by Bain Capital) and new investor the Liberty Israel Venture Fund, a subsidiary of the Liberty Media Corporation. In conjunction with the funding, Motti Lichtenstein of the Liberty Israel Venture Fund, and Jonathan Schottenstein, CEO of Value City Furniture, a Schottenstein Store Corporation retailer, will be joining the Jifiti board.
The company, which has raied $7.1m to date, intends to use the funds to grow its teams in the US and Israel and add partnerships with retailers and platforms.
Led by Yaacov Martin, Co-Founder and CEO, and Shaul Weisband, Co-Founder, CMO, Jifiti provides:
– an ecommerce gift checkout that allows shoppers to send any item as a gift without knowing a shipping address or selecting product details (such as size, color or style). The recipient makes all those decisions when redeeming the gift online or in-store. The company’s gift market allows users to send gifts from retailers using its gift checkout on any non-commerce focused website;
– a gift registry system that allows any retailer to offer a gift registry platform including mobile apps (iOS/Android), web, mobile web and in-store kiosks.
The company’s solutions have been implemented by clients such as IKEA, DreamWorks Animation, Sears and Evite.com. Partners include over a hundred retailers including Barnes & Noble, Land of Nod, Brookstone, Nike, Toys R Us, DSW, GameStop, Gap and Amazon.
Evite, the global leader in digital event invitations and a subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB, LVNTA and LVNTB), and Jifiti, recently launched a strategic partnership enabling users to send gifts directly from the Evite platform.
FinSMES
22/10/2015