Apsalar, a San Francisco, CA-based provider of a mobile app marketing platform, raised $8m in funding.
Backers included new investor YJ Capital, a CVC of Yahoo Japan, as well as existing investors Thomvest Ventures and DCM Ventures.
Led by Michael Oiknine, Cofounder and CEO, Apsalar provides a mobile app marketing measurement and optimization platform featuring analytics and segmentation tools that allow marketers to optimize their media allocation and deliver customized communication at every step in the customer journey.
The company, which is present in India, Japan, Brazil and key markets across Southeast Asia, will use the funds to continue to expand its operations.
FinSMEs
20/11/2015