Bjooli, a Berlin, Germany-based classic car startup, raised a seed funding of undisclosed amount.
Backers included High-Tech Gruenderfonds and several business angels.
The company intends to use the funds to develop the platform, supply and build up the team.
Bjooli was established by CEO Marian Meier-Andrae, Rainer Ernst, Matthias Krämer and Rainer Krösing to try to solve a problem in the market: each year, more than €3 billion are spent on classic car parts and accessories in Europe. Up to now, these sales have largely been transacted in traditional channels: at a parts dealer, either in person or by phone. This often results in lack of choice, availability, delays or disappointment about the quality.
To this end, the company has launched an online marketplace acting as a broker offering spare parts with guaranteed authenticity – exclusively from verified dealers and manufacturers. Customers have access to a verified selection from “old” new parts, replicas of originals or used parts in good condition. Additionally, a large range of tires, oil, cleaning products, clothing, literature, and more is also available.
Founded in Frankfurt in 2014, Bjooli moved to Berlin in October 2015 and aims to address new business areas via Service providers who complement the marketing of services around vehicle certification, financing and leasing.
In the future, the company plans to internationalize the marketplace.
FinSMEs
12/11/2015