Eyeota, a Singapore-based provider of a local audience data platform, raised US$7m in Series A funding.
Backers included Global Brain Corporation, Infinity e.Ventures and Project A Ventures.
The company, which has raised US$10m to date, intends to use the funds to build the teams in its international offices, grow the technology development team and expand into new territories.
Founded in 2010 by Kevin Tan, Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. The company, which supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks, has offices in Berlin, Düsseldorf, London, Melbourne, Sydney and Tokyo.
FinSMEs
26/01/2016