Kik Interactive, Inc., a Waterloo, Ontario, Canada-based chat platform, has acquired Blynk, the Toronto, Canada-based maker of BlynkStyle, a mobile app that operates as a personal fashion stylist.
The amount of the deal was not disclosed.
Founded in December 2013 by Jaclyn Ling and Shums Kassam, Blynk has built blynkstyle, an app that lets people discover outfit ideas, develop tastes, and shop for new clothes. The app will become now a chat bot on Kik to allow chatters to navigate through a series of options to get information, play games, find things to buy, or just have a conversation. The BlynkStyle bot brings its swipe-based look selection mechanism into the chat experience and pairs it with options to rate outfits, take quizzes, and buy clothes.
Kik Interactive, recently valued it at $1BN, has raised more than $110m in funding from Tencent, Foundation Capital, Millennium Technology Value Partners, RRE Ventures, Spark Capital, SV Angel, Union Square Ventures, Valiant Capital Partners.
FinSMEs
04/01/2015