The round was led by a group of investors organized by Dan Nordstrom and Greg Hanson, two Seattle-based investors who have a focus on active lifestyle brands. In conjunction with the funding, Nordstrom and Hanson joined R.e.d.d.’s Board of Directors.
The company intends to use the funds to accelerate product innovation and expand distribution.
Led by Founder Alden Blease and CEO Peter Van Alstine, R.e.d.d. offers food energy bars that integrate nutritional science, natural chemistry and human performance engineering. The products are now available nationwide at www.reddbar.com with two new flavors, Peanut Butter and Oatmeal, which join the Chocolate flavor.
Part protein bar, part energy shot and part multi-vitamin, the bars are certified gluten free, vegan, 70% organic, low-glycemic and free of dairy, soy, GMOs, refined sugars and anything artificial.
FinSMEs
17/05/2016