Admiral, a Boca Raton, FL-based advanced analytics and revenue recovery platform for online publishers, raised $2.5m in funding.
Backers included New World Angels (NWA), which committed $672.5k, Birchmere Ventures, Mosley Ventures, Gulfshore Capital and the Florida Institute for the Commercialization of Public Research.
Led by Dan Rua, CEO, Admiral provides an advanced analytics and revenue recovery platform for online publishers to measure, analyze and recover ad revenue lost due to adblocking.
The company intends to use the funds to expand its New York-based sales and marketing to premium publishers worldwide, while also growing adoption of its WordPress Plugin to measure adblock impacts and promoting its Partner Program to recover and share revenue with select adtech partners most severely impacted by adblock.
FinSMEs
06/07/2016