OrderGroove, a NYC-based provider of commerce enablement technologies for brands and retailers, raised $20M in Series C funding.
National Securities, whose portfolio includes Lyft, Palantir and Coursera, made the investment.
The company, which has raised $37M in total funding to date from Lerer Hippeau Ventures, SWaN & Legend Ventures, Western Technology Investment, Silicon Valley Bank, Fyrfly Ventures, Bee Partners and Stage One Capital and Scott Booth (founder of Lead Edge Capital, an early investor in Alibaba and a recent appointee to OrderGroove’s Board of Directors), intends to use the funds to enhance its platform and introduce new consumer technologies.
Led by Greg Alvo, CEO and founder, OrderGroove provides a SaaS-based subscription and membership commerce platform and network that enables brands and retailers to deepen relationships with their customers to activate consumer relationships both online and in physical retail stores, generating repeat sales and recurring revenue.
Users included companies like Walmart, Toys”R”Us, PetSmart, Nestlé, L’Oréal and GNC.
FinSMEs
17/01/2017