Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands, received a £5m investment from Piper Private Equity, the UK’s specialist investor in consumer brands.
As part of the deal, Mark Escolme (Spillers, SC Johnson, Findus, and Gü Puddings) joined as chairman.
The company will use the proceeds to expanf its brand marketing, international sales, ecommerce and development efforts.
Founded in 2009 by Paul Hunter, Dave O’Regan and Jim Moloney, Pet Food UK offers dry premium natural pet food via Barking Heads (for dogs) and Meowing Heads (for cats). In 2015, the company introduced the AATU brand, a product following the 80/20 rule (80% meat, 20% vegetables) which is a protein source dry pet food.
Today, the Pet Food UK brands are sold in more than 1,500 stockists in the UK including Pets At Home, Jollyes, Tesco and a large number of independent pet food specialists.
The company employs 20 staff from its office in Hemel Hempstead. With revenue exceeding £10m, Pet Food UK has sales across Scandinavia, Ireland, Russia and the Czech Republic, which currently represent nearly 30% of the business.
FinSMEs
08/03/2017