rankingCoach, a Cologne, Germany-based provider of cloud-based online marketing solutions, raised €5 in equity funding.
United Internet acquired 29.93% stake in the company via United Internet Investment Holding GmbH.
The capital increase – still subject to approval by the relevant anti-trust authorities – is aimed in particular at driving technical product development, the expansion of services, and the company’s further internationalization as well as to become technology partner of United Internet subsidiary 1&1 Internet.
Based in Cologne, rankingCoach was Founded in 2014 by Daniel Wette, Marius Gerdan and Thomas Meierkord as a spin-off of a major online marketing agency, Rankingcoach provides companies with cloud-based online marketing solutions to improve their SEO listing.
Today, it works via an international team of over 60 specialists in Cologne (Germany) and Arad (Romania) to support small and mid-size enterprises (SMEs) in 11 languages and 24 countries.
rankingCoach markets its products both directly to end-users and agencies, as well as indirectly via international partners, such as hosting providers, telecommunications companies and publishers.
To date, the company has been mainly financed by the family office “Wecken & Cie”, based in Switzerland.
In addition to the equity stake, rankingCoach and the United Internet subsidiary 1&1 Internet SE have signed a long-term cooperation agreement for 1&1 to use the online marketing solutions of rankingCoach as part of its hosting and cloud products marketed in Europe and North America.
FinSMEs
30/03/2017