Oracle (NYSE: ORCL) is to acquire Moat, a NYC-based digital measurement cloud company.
The amount of the deal was not disclosed.
Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and publishers. With the acquisition, Oracle Data Cloud now offers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign for the world’s largest brands including Nestle, Procter & Gamble, and Unilever, and publishers such as ESPN, Facebook, NBCUniversal, Snapchat, and YouTube.
Moat will remain an independent platform within Oracle Data Cloud,
Founded in 2010 by brothers Noah Goodhart and Jonah Goodhart and Michael Walrath, Moat was backed by Insight Venture Partners.
FinSMEs
20/04/2017