BounceX, a NYC-based cloud behavioral marketing platform, closed a $31M growth financing round.
Backers included Silicon Valley Bank (SVB) and its original venture investors.
The company intends to use the funds to make strategic eight-figure acquisitions, expand its engineering resources, and invest in its proprietary database and device graph.
Launched in 2012 by CEO Ryan Urban, BounceX provides a cloud-based behavioral marketing platform which identifies previously anonymous visitors, enabling organizations to conduct people-based marketing campaigns and to target previously unidentifiable opportunities both on and off site.
BounceX software is used by global enterprises such as Lufthansa, Sears, Uniqlo, Hearst Properties and Comcast.
FinSMEs
23/05/2017