Demandbase, a San Francisco, CA-based Account-Based Marketing (ABM) platform, closed a $65m funding round.
The new round was led by existing investor Sageview Capital along with new investor Silver Lake Waterman and existing investors Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Partners and Split Rock Partners.
The company, which has received a total of more than $150m to date, will use the funds to extend its ABM leadership position, accelerate innovation of its Artificial Intelligence (AI) and machine-learning technology, and expand ABM adoption worldwide.
Led by Chris Golec, CEO, Demandbase offers Artificial Intelligence-enabled Account-Based Marketing (ABM) platform which enables B2B companies to identify customers in the market for their products, advertise to them across the internet, engage them with personalized content and then turn that engagement into sales activity and revenue.
The company serves large technology, manufacturing, healthcare and financial services companies such as Accenture, Adobe, Dell, DocuSign, GE, Grainger, McKesson, Oracle, Salesforce and others.
FinSMEs
25/05/2017