Backers included Blueberry Ventures, Centerman Capital, New Ground Ventures, ESPN’s Darren Rovell, and Spanx founder Sara Blakely.
The new funds will be used to support continued distribution growth and large-scale marketing efforts for the brand.
Launched in 2012 by Poorvi Patodi, Biena offers all-natural bean protein snacks in six flavors and is hitting the market with a new line of chocolate and caramel covered snacks. The company, which recently launched a co-branded product line with Weight Watchers, offers its products in 15,000 locations nationally, including Sprouts, Whole Foods, Safeway and Stop & Shop as well as online at Amazon.com and SnackAisle.com.
FinSMEs
18/06/2017