Inception, a Tel Aviv, Israel-based immersive content network, raised $15M in Series A funding.
The round was led by RTL Group with participation from James Packer, Gigi Levy-Weiss, and iAngels. In conjunction with the funding, Christos Schizas, Vice President Business Development and Group Synergies at RTL Group, will join Inception’s Board of Directors.
The company intends to use the funds to expand its content catalog, enhance its technology platform and accelerate growth.
Founded in early 2016 by CEO Benny Arbel, CMO Dana Porter Rubinshtein, CCO Effi Wizen, and CTO Nitzan Shenar, Inception combines proprietary technology and content formats to deliver engaging interactive VR experiences including original programming created with publishers and rights owners, channels of serialized interactive content and curated 3rd party content, via an app.
Launched in October 2016, Inception has apps for Oculus Rift, Samsung Gear, iOS, Android, Google Daydream and HTC Vive, with Microsoft Windows Mixed Reality & Sony PSVR coming soon.