The round was led by Peet’s Coffee, with participation from Ilya Nykin, Prolog Ventures; Bentley Hall, CEO, Good Eggs; Wes Crain, Rodeo Ventures; Peter Henig, Greenhouse Capital; Arif Fazal, Blueberry Ventures; Joe Brunetti, formerly of Specialized Bikes; and Blair Kellison, CEO, Traditional Medicinals as well as new investors Seth Rodsky of Strand Equity and Larry Kahn of Beechwood Capital. In conjunction with the funding, Eric Lauterbach, Chairman of Coldcraft and President of Consumer at Peet’s Coffee, joined Revive’s Board of Directors.
The company intends to use the funds to scale its team, grow its brewery operations, and expand its national distribution.
Founded by Sean and Rebekah Lovett in 2010, Revive Kombucha is an employee and family-owned brewery that creates naturally fermented beverages containing live probiotic cultures. The company is organic, non-GMO, Fair Trade certified, ethically sourced and raw and its product is distributed across nearly 50 states at retailers like Trader Joe’s, Whole Foods, The Fresh Market, Wegmans, and Safeway.
Through its relationship with Peet’s Coffee, Revive Kombucha will be delivered via Coldcraft, the coffee company’s own chilled Direct-Store-Delivery (DSD) network. Coldcraft, which currently distributes Peet’s and Stumptown Coffee Roasters bottled cold brew, will expand Revive’s market reach throughout California in over 1,600 food service, grocery, and Peet’s coffeebar locations.
FinSMEs
25/08/2017