Applause, a Boston, MA-based provider of a digital experience quality platform, is to be acquired by Vista Equity Partners, an investment firm focused on software, data and technology-enabled businesses.
The amount of the deal was not disclosed.
The investment – expected to close in the coming weeks subject to customary closing conditions and regulatory approvals – and expertise by Vista will help Applause scale operations and accelerate its market leadership for digital testing, user feedback and market insights offerings.
Led by Doron Reuveni, President and CEO, Applause connects its clients’ software development processes with its SaaS platform to manage a large global community of on-demand digital experience experts and to provide actionable insight into how software works in the real world. The company’s approach to software testing and feedback decreases both the time and cost of delivering digital experiences on mobile apps, websites, IoT and more.
The company, which currently serves digital brands including Google, Uber, Michael Kors, and FOX ensuring software quality for websites, mobile apps, IoT products and in-store interactions, will continue to operate independently with no changes in executive leadership.
Prior to the acquisition by Vista, Applause raised funding from leading investors including Accenture, Credit Suisse, Egan-Managed Capital, Goldman Sachs, Longworth Venture Partners, MassVentures, Mesco Ltd, QuestMark Partners, and Scale Venture Partners.
FinSMEs
24/08/2017