How to Take Your Small Business and Make it Global

Every small business starts the same way – locally.

Establishing a local presence is extremely important, as loyal, local customers and word of mouth are worth more than any marketing campaign can buy. Once you establish a permanent customer base, however, it’s time for your business to grow.

But, how do you take a small business, physically bound to a single location and powered by a small team of dedicated, yet extremely busy people?

Well, it’s easier than you might think.

Let us guide you through it.

1.Create a website
Creating a professional website is something you can do on your own, especially if you’re using SITE123. This amazing website builder allows its users to create beautifully designed, fully responsive websites in minutes. Its intuitive interface and easy to use features have already made it a favorite among small business owners across the world, and it’s time you joined in.

SITE123 is free and offers dozens of pre-made layouts and designs for you to choose from. It’s fully mobile optimized and most of the SEO is done for you.

2.Add an online store
SITE123 integrates perfectly with Ecwid, an e-commerce platform that transformed the way people sell online.

Ecwid keeps track of your inventory, manages and sorts your order, and most importantly – calculates tax and shipping rates based on your customer’s IP address. While it might not seem like an important point, this makes selling internationally much more viable for small businesses.

3.Translate your website
While most people today speak at least a little bit of English, offering your content in more than one language is bound to double, or even triple your customer base.

SITE123 allows you to translate your website in as many languages as you choose – all with just a click of a button. You can translate your content manually, and upload it to a different language version of your website, or you can also opt for automatic translation, where the platform will translate all of your content using Google Translate.

In order to provide your customers with a seamless user experience, we suggest using both of these methods – automatic translation for the menu and navigation bars, and manual translation for longer bodies of text.

Choose the domain extension you want, and click publish! Simple as that.