Nano Interactive Group Limited, an advertising technology company, received a £3.5m growth capital investment.
Foresight made the investment on behalf of Foresight VCT plc.
The company intends to use the funds to accelerate its plans to expand internationally and make further investments in sales, marketing and product development and roll-out INSIST, its brand safe solution for advertisers.
Founded in 2014 by Christian Geyer and Carl White, two former executives of ad tech business ValueClick (now Conversant), Nano Interactive combines online marketing experience with technology to deliver search to the world of brand advertising. A leading provider for Search Intent Targeting, the company has developed proprietary technology that enables advertisers to deliver their display, mobile and video branding and direct response campaigns triggered by the specific search behaviour of indivdual users.
Nano currently employs 60 people in Starnberg, Hamburg, London, Paris, Warsaw and Belgrade.
FinSMEs
05/01/2018