The round was led by VMG Partners, with participation from Prolog Ventures, KarpReilly, RiverPark Ventures, and other existing investors.
The company intends to use the funds to launch its first national advertising campaign to educate consumers about the real ingredient difference.
Founded in 2010 by CEO Bill Creelman, Spindrift is the maker of sparkling water made with real, fresh ingredients. All products are free from added sweeteners or natural flavors, made with fruit that is picked from family farms and then squeezed within a few days from harvest.
Flavors include Half & Half, Strawberry, Orange-Mango, Grapefruit, Blackberry, Cucumber, Lemon, and Raspberry-Lime.
Spindrift is available at various grocery retailers and café-style restaurants nationwide, including Trader Joe’s, Whole Foods Market, Starbucks, Panera, Kroger, Target, and online at Amazon.com and www.shop.spindriftfresh.com.
FinSMEs
16/03/2018