AdSwerve, a Denver-based Google Marketing Platform Partner, acquired Analytics Pros, Inc., a Seattle-based Google Analytics 360 and Google Cloud partner and reseller.
The amount of the deal was not disclosed.
This acquisition, funded by private equity investment firm Abry Partners, creates a provide of service across the entire spectrum of the Google Marketing Platform, which includes DoubleClick, Google Analytics and the Google Marketing Cloud.
Led by CEO Clint Tasset, AdSwerve is a technology solutions provider for online advertisers and marketers. As a Google Marketing Platform partner, the company provides implementation, technical training, support and strategic consulting for Google’s advertising technology products to companies and agencies marketing online. Founded in 2009, AdSwerve has deep programmatic media buying expertise and has historically been one of Google’s leading DoubleClick partners, focusing on onboarding, training, implementation and support.
Led by CEO Vicki O’Meara, Analytics Pros helps brands measure and analyze trillions of data interactions and deliver business intelligence solutions through big data and machine learning.
The addition of Analytics Pros will bring AdSwerve’s combined headcount to more than 120, driving more than $100M in estimated gross revenue in 2018.
The Analytics Pros brand will transition to AdSwerve as of January 1, 2019.
FinSMEs
14/08/2018