Mirror, a NYC-based in-home fitness company, raised $25m in funding.
Spark Capital made the investment which brought the company’s total funding to $38m.
Led by Founder and CEO Brynn Putnam, Mirror brings the essential components of a studio workout – variety, personalization, and community – to home via a nearly invisible, interactive home gym featuring live and on-demand fitness classes in a variety of workout genres.
The company’s all-in-one responsive display is comprised of an LCD panel, stereo speakers, camera (with lens cap for privacy), microphone and one-way mirror to create a fully immersive fitness experience within home.
During a workout, instructors provide real-time instruction and personal shout-outs, it then optimizes in real time based on a user’s goals, preferences and biometric data. It is possible to sync a Bluetooth heart rate monitor or Apple Watch to enable competition mode and proprietary algorithm will track ability to achieve, maintain and recover from target heart rate zones.
Mirror streams 50+ new workouts each week from its production studio in New York, which are continually added to the company’s library of on-demand content, and accessible through the companion mobile app. Users can select music to play during each class, with the option to choose from its own curated playlists or use their own.
At launch, classes include cardio, strength, yoga, Pilates, barre, boxing and stretch, with levels ranging from beginner to expert.
Mirror is available at www.mirror.co for $1,495 with a monthly content subscription of $39.
FinSMEs
06/09/2018