Yoyo, a London, UK-based mobile payments and loyalty marketing platform, received a $30m investment from Hard Yaka.
Led by Founder and CEO Greg Kidd, an early investor in Square and Twitter, San Francisco-based Hard Yaka makes strategic investments in identity, payments, and marketplaces that empower individuals.
As part of a commercial agreement, Yoyo will integrate its omni-channel commerce API with HardYaka’s global user identification platform – Global iD – an innovation which it owns and operates.
The collaboration aligns with Yoyo’s strategy of integrating into new and existing platforms, from financial institutions and schemes through to new emerging technologies, to increase its presence and give more choice and convenience to retailers and consumers globally. It also provides a validation point for the commercial model Yoyo is developing for these integrations.
Founded in 2013 by Michael Rolph, Alain Falys and David Nicholson, Yoyo is a mobile payments and loyalty marketing platform. Through its omni-channel point-of-sale acceptance network, the company delivers a seamless mobile payment and loyalty experience for consumers, whilst providing retailers with the tools to engage, reward and retain their customers.
Through its commerce API, retailers capture customer basket data insight at the point-of-sale to understand their customers and deliver hyper-personalized experiences, as well as relevant marketing campaigns, based on individual purchasing behaviour.
The platform powers mobile payment and loyalty experiences for thousands of high street retail, education and corporate catering outlets, processes more than 2 million transactions a month, has more than 1.25 million users, and over 600,000 monthly active users.
FinSMEs
25/10/2018