Immortals, LLC, a Los Angeles, CA-based global esports organization, closed a USD$30m Series B funding round.
Backers included:
– AEG,
– Lionsgate,
– the Milken Family,
– Steve Kaplan,
– Meg Whitman,
– John Griffin,
– March Capital Partners, and
– others.
The company also announced that it will rebrand its holding company as Immortals Gaming Club (IGC) and that it had acquired Gamers Club, a Brazilian game matchmaking platform.
Based in Sorocaba, in the state of Sao Paulo, Gamers Club is a platform and community hub connecting over 1 million registered gamers across Brazil’s gaming market, in particular Brazilian Counter-Strike: Global Offensive players, through tournaments, premium content, coaching and social networking.
Led by Ari Segal, Chief Executive Officer, Immortals Gaming Club will initially have two operating businesses:
– Gamers Club, which will continue to operate its community hub for CS:GO in Brazil while expanding into different games and geographies; and
– IGC Esports, which will operate IGC’s competitive esports rosters under the Immortals, Los Angeles Valiant and MIBR brands.
The combined organization will become a vertically integrated esports franchise operator and gaming platform with plans to add future esports, gaming and gaming entertainment-related investments and operations within Gamers Club and IGC Esports as well as through additional operating companies to be announced later this year.
Gamers Club is led by co-founders Yuri “Fly” Uchiyama and Juliano “Memelo” Mirandolli, who will continue to lead the platform’s expansion into different games and geographies. Uchiyama, who will report to Segal, remains Gamers Club’s CEO and will also join IGC’s senior management team. Gamers Club co-founder and MIBR Counter-Strike player and captain Gabriel “FalleN” Toledo will continue his involvement with Gamers Club and remain a mainstay player on the IGC-owned MIBR CS:GO roster. As part of the transaction, Mirandolli, Toledo, and Uchiyama became shareholders in IGC.
IGC and its CS:GO team MIBR (Made In Brazil) has also established local Brazilian team and business operations with Renan Philip, former CEO of PAIN Gaming, the first Latin American organization to have a gaming house, leading those efforts.
FinSMEs
03/05/2019