Veühub, a Toronto, Canada-based online platform that delivers video content and programmatic monetization solutions, raised $2m in seed funding.
Bethmann Lombard Bancorp Inc., am independent mid-market private venture capital firm, made the investment.
Led by Hainsley Guthrie, CEO and co-founder, Veühub uses proprietary technology to bring together video publishers, brands and agencies in a data-driven, content sharing and monetization platform. The platform offers a self-serve content management system that currently hosts over 500,000 videos, a multiscreen video player that delivers on-demand video experiences across mobile, desktop, CTV (connected television) and a custom-built monetization ad stack.
The company is enabling content creators to increase distribution and web publishers to generate incremental revenue.
Since launching in 2016, Veühub has shared millions of videos from unique content creators.
The company intends to use the funds to scale internal development and its sales team, along with completing the build of their new omni-channel ad-serving SaaS product, Slyngshot.
With Slyngshot, VeuHub is venturing into the ad-serving space with a multi-channel (display, mobile, video), real-time bidding (RTB)-enabled ad server that publishers and media companies can use to transact and monetize their advertising inventory.
FinSMEs
22/07/2019