Herb Essentials, a NYC-based holistic, cannabis-centric, lifestyle beauty brand, received an investment from LB Equity.
The amount of the deal was not disclosed.
In partnership with LB Equity, the company will look to expand its product assortment, with innovation at the forefront, as well as execute an omnichannel growth strategy.
Co-founded by Robert Lund and Ulrika Karlberg in 2015, Herb Essentials offers skincare, personal care and lifestyle products infused with different derivatives from the cannabis plant. Cannabis sativa seed oil is used for its non-comedogenic, anti-inflammatory, moisturizing and soothing properties as well as for its ability to help the skin balance its own oil production, while cannabidiol (CBD) works together with the cannabinoid receptors throughout the body to reduce inflammation and stress when either ingested or applied topically.
Products include facial moisturizer, body lotion, lip balm, candles, fragrances and a CBD-infused elixir to promote beauty from the inside.
They are currently available online and in more than 100 brick-and-mortar locations across the US, Canada, Europe and Australia.
FinSMEs
05/09/2019