Audigent, a NYC-based provider of a data management platform (DMP), closed a $6.7m In Series A financing.
Raised In Space, a joint venture between Ithaca Holdings and Ripple’s Xpring, led the round with additional participation from existing and new investors including: Galaxy Digital, Broadscale Group, Warner Music Group, and SVK Crypto, along with a personal investment from Chairman of Alibaba Entertainment, Gao Xiaosong.
Raised in Space’s President, Shara Senderoff, will join the board with Galaxy Digital’s Sam Englebardt.
The investment brings Audigent’s total funding to $14.5m since the launch.
The company intends to use the funds to expand its sales and marketing efforts, continue to innovate its core next-gen data platform and proprietary data products.
Led by veteran adtech and entertainment entrepreneurs Drew Stein (Dashbid, The Station/Music Playground/Diner) and Brian Brater (Rawkus Records, Big Frame, UPROXX), Audigent provides a first-party data monetization platform for the entertainment, sports and lifestyle verticals.
Its approach purges fraudulent IDs and duplicates through verification, provides auditability across multiple blockchain ledgers, and delivers actionable and ownable audience banks that increase conversion and eliminates the traditional behavior of “renting” audiences from siloed sources.
Audigent’s proprietary data platform automates the building of valuable audiences and insightful segmentation across massive first-party data sets using only deterministic, 1-to-1 insights and translates them into actionable audiences for brands and media agencies to use as DMP segments (data only), SmartPMPsTM (a first-of-a-kind data + inventory product) and/or a full data-driven managed service.
FinSMEs
20/11/2019