BlueConic, a Boston, MA-based pure-play customer data platform (CDP), raised $13M in Series B funding round.
The round – which brings total funding to $25M to date – was led by new investor Spring Lake Equity Partners with participation from existing investor Sigma Prime Ventures, as well as angel investors.
Founded in 2010 and led by CEO Bart Heilbron, BlueConic provides a customer data platform which frees marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required from marketing.
In 2019, the company enhanced its end-to-end consent management capabilities to support worldwide consumer privacy regulations, and released AI Workbench, which amplifies predictive modeling capabilities in the platform for both marketing and data science users.
More than 300 consumer and B2B brands, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage the platform to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem.
FinSMEs
02/01/2020