Beacons, a San Francisco, CA-based business platform for social media creators, raised $6m in seed funding.
The round was led by Andreessen Horowitz with participation from Li Jin’s Atelier Ventures, The Chainsmokers’ Mantis Fund, Night Ventures, Brazilian esports organization LOUD and Crush Music.
The company intends to use the funds to accelerate product development and hiring across engineering, operations, marketing and product design.
Founded in 2019 and led by Neal Jean, CEO, David Zeng, CTO, Jesse Zhang, CPO and Greg Luppescu, Beacons provides a business platform for creators. The “link-in-bio” tool allows creators to build and customize a dedicated mobile landing page to include in profiles across social platforms, including TikTok, Instagram and Twitter. Its user interface and automated, personalized page setup offer both customizable theme generation and integration with existing content so creators and brands can direct followers to a single URL across multiple social platforms. The platform enables:
- Multiple links: capturing a creator’s entire audience, rather than being limited to a single link
- Email and SMS: allowing a creator to connect with their followers directly for effective mobile marketing
- Analytics: data-driven understanding of a creator’s audience to strategically shape future experiences
- Embedded Content: ability to promote a creator’s content across multiple content platforms
- Monetization: the ability to sell merchandise and/or services
The company’s mobile website building technology supports multi-SKU creators and offers P2P, content, donations, ecommerce, membership, community and influencer and affiliate marketing support. Beacons is available to creators on TikTok, Instagram, Twitter, and other social platforms. It supports more than a quarter of a million creative brands, with over 3,000 new accounts established daily. Creators and organizations using Beacons for link-in-bio include: Sia, Russell Brand, Green Day, Katie Thurston (the next Bachelorette), and Barstool Sports.
FInSMEs
24/05/2021