Crush Capital Inc., a Los Angeles, CA-based fintech company behind the upcoming streaming series “Going Public,” raised $2.75m in funding.
The round was provided by AYA Capital Holdings, LLC, with participation from Zilliqa Capital and Terraform Capital, bringing total funding for “Going Public” to $6 million.
The company will use the funds to accelerate the show’s development and advance its goal of bringing IPO and pre-IPO investing to retail investors around the world.
Co-founded by Darren Marble and Todd Goldberg, Crush Capital is the creator of “Going Public,” which chronicles a diverse group of company founders on their journeys to raise capital from big-name investors and the viewing public alike in pursuit of a Nasdaq listing. Its 10-episode premiere season will be hosted by Lauren Simmons. Prominent business leaders appear on-camera as mentors, including Priceline entrepreneur Jeff Hoffman, Schmidt’s Naturals founder Jaime Schmidt, and Josh Snow, founder of SNOW, a nine-figure oral care cosmetics brand.
Companies featured on “Going Public” will be seeking investment through a public offering under the Regulation A+ securities exemption. To date, two companies have been announced as participating in the first season of the show: NexGenT, an innovative IT academy offering students deferred tuition, and Proven Skincare, an AI-powered line of personalized beauty products. An additional three late-stage startups will be announced over the summer.
“Going Public” will stream to Entrepreneur.com’s 20 million monthly visitors this Fall. It will be produced by Emmy-nominated production studioINE Entertainment, founded by Eric Day and Mark Koops, whose credits include “MasterChef” and “The Biggest Loser.”
Previously, more than 30 investors participated in the seed round announced in February, which raised more than $3.2m. Investors included Arlan Hamilton, managing partner of diversity-focused VC fund Backstage Capital, Chris Burch, co-founder of iconic fashion brand Tory Burch, and Walter Cruttenden, the co-founder and chairman of micro-investing app Acorns.
FinSMEs
07/07/2021