Repeat, a Venice CA-based online reorder company, raised $6M in Series A funding.
The round was led by Battery Ventures with participation from Harlem Capital and Mucker Capital. In conjunction with the funding, Battery’s Neeraj Agrawal, a veteran software investor, will join Repeat’s board.
The company intends to use the funds to accelerate product development and sales.
Founded by entrepreneurs Kim Stiefel and Sarah Wissel, who previously started a DTC brand together, Repeat provides a headless replenishment cart that’s anchored to a customer’s previous purchases and prepopulated with items due for replenishment, allowing for one-click reordering and easy, new product discovery. This reordering experience means brands retain more customers and, therefore, collect sales data not available from retail partners, such as how often customers reorder, and when is the optimum time to push for the next purchase.
FinSMEs
07/07/2021