RepTrak, a Boston, MA-based developer of an enterprise software platform and subscription-based service focused on providing businesses with key data analytics to understand, improve and protect their corporate reputation, received $10M a venture loan from Horizon Technology Finance Corporation (NASDAQ: HRZN).
Horizon funded $5m while a private investment vehicle managed by Horizon Technology Finance Management, Horizon’s advisor, funded $5m.
The company will use the loan proceeds for general working capital purposes.
Led by Kylie Wright-Ford, Chief Executive Officer, RepTrak tracks and monitors how consumers feel about a brand, in order to provide business leaders with measurable insights and actionable intelligence to enhance their loyalty and improve return on investment. The company has received funding from Catalyst Investors.
Established in 2004, The RepTrak Company owns a large reputation benchmarking database of over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide.
FinSMEs
07/07/2021